Company Profile:
Xiying Group originated from Xi’an Film Studio, established in 1958, and is the cradle of western Chinese cinema and the fifth generation of directors. In the new era, it has built a ‘one core, two wings’ model with film and TV at the center and cultural tourism and media developing in coordination. The group is seizing opportunities in digital technology, sticking to tech innovation, and pushing the upgrade of ‘technology + art’ through its AI-XR integrated innovation platform.Its self-developed Yingpu AI-assisted creation platform is already online, covering the entire film and TV creation process. At the same time, it’s laying out the full XR film industry chain to help both traditional films and XR films thrive together.
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